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Report on OMO Detergent Liquid launched by the Unilever Company


Table of Contents-

Executive Summary

This report discuss about the new product introduced by the Unilever. Unilever is one of the largest and transitional company in the business world. We have launched a new product named as OMO Detergent Liquid under the OMO brand. OMO is a laundry based brand that focuses on the strain removal technology. Since all of our products are in the form of power, washing liquid, sachets and capsules, they are ready to use and effectual with the low temperature wash. This report put emphasize on the marketing strategies for launching the OMO detergent Liquid


We are living in the time period in which the people and their expectation about the changes in the product is increasing. In order to satisfy the wants of their customers, the companies have also to adopt the changes. The introduction of the new product is important if the company wants to remain in the market in long run and capture large market share. Unilever has decided to launch OMO Detergent Liquid under their brand OMO. This will help the company to meet the expectations and demand of their customers. Introducing a new product is complicated for the company and various departments have to work together cooperatively to achieve the success. To launch the new product, market research is conducted first to know about the taste and preferences of the customers. This information will help the marketing manager to make better decisions. The report also focuses on the customers mix and marketing mix strategies that will be used by the company for its growth.


The aim of this report is to describe the marketing plan for introducing the new product by the Unilever. The new product that is launched by the Unilever is OMO Detergent Liquid. This will help in meeting the expectations of the customers and increasing the success rate of the company (Mburu, Mandere & Georg, 2016). This report discusses the process used by the company to launch the new products i.e. the consumers mix and marketing mix strategies adopted by them. The new product is developed keeping in mind that the customers prefer quality over the quantity. Thus, it will help the consumers to use a high quality product.


This report describes the new product developed by the Unilever and what are the strategies that they will be going to adopt. The scope of launching the new product by the Unilever is manifest in several ways. This study will provide knowledge to the developers regarding the strategies that they can use to introduce a new product in their companies (Hill, n.d.). The greater is the scope for introducing the new product, the greater will be the resource commitment.

Company Summary

Unilever is a multinational consumer good company having its headquarter in United Kingdom, London, Rotterdam and Netherland. It produces and sells the soaps, food, beverages, personal care products and cleaning agents in more than 190 countries (Smith, 2009). They sell similar products in the different regions. It sells more than 400 brands and have a turnover of 53.7 billion Euros in 2017 (Raj & Aithal, 2018). The company was initially established in 1930 by the Lever Brother and Margarine Makers in Latin America. They have continuously increased their product line in order to diversity and experience growth. The company understand its customers and their taste in better way. They know that there love them and their brand.

The company serves more than 2 billion customers each day (Kahungu, 2018). The company is improving and try to focus on the future growth by satisfying the daily needs of its customers. They provide healthy products to their customers so that they can enjoy healthy life. By introducing new products and diversify its idea, the company is deciding to improve its size. Recently, the company has layoff some of its employees to reduce the cost, but this was done in few countries only that face the problem of supply cost and product cost (UKEssays). The company face competition in the recent years, but they are successful in dealing with the tough time. This never compromise with the quality and they provide to their customers and this is the main reason for its growth. By observing its continuous growth, the company will be successful in future as well.


  • Hill, B. (n.d.). Objectives in Marketing a New Product. Available at: [Accessed 10 January 2019].
  • Kahungu, L. (2018). Unilever Company Case Study, Munich, GRIN Verlag. Available at: [Accessed 10 January 2019].
  • Raj, K & Aithal, S. (2018). A ‘Desi’ Multinational –A Case Study of Hindustan Unilever Limited. Munich Personal RePEc Archive. MPRA Paper No. 85699, posted 8 April 2018 07:02 UTC
  • Mburu, G,Mandere, E & Georg, G. (2016). Evaluation of Corporate Eco-Efficiency on Organization Performance: Case of Unilever Kenya Limited. International Knowledge Sharing Platform. 8(32).
  • Smith, W. (2009). Vitality in business: executing a new strategy at Unilever. Journal of Business Strategy, 30(4), pp.31-41
  • November 2013. Executive Summary of Unilever. [online]. Available at: [Accessed 10 January 2019].

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