Example Multinational company operations in Australia, Vietnam, India, Oman, and Nigeria. The company makes and distributes agricultural equipment. The company has 8,000 workers in five countries and 1 million consumers—Australian headquarters. The organization has had communication issues recently Them:
Your manager requested you to boost all-levels communication. You must examine scholarly material and case studies to complete this homework.
Introduction: Effective corporate communication is crucial to improving a company's performance. Internal and external communication is crucial in today's rapidly changing corporate world.
Communication is key to a business's success. Corporate communication is critical for transmitting information and motivating employees, coordinating amongst departments or business divisions, and making management decisions (Breakenridge, 2017). The instance of the selected business in this research shows communication issues such as inefficient use of social media to help teams establish knowledge bases, share information and ideas, and manage tasks.
Other implications of corporate communication in the selected firm include limited client input that may enhance service delivery and product quality (Buenviaje et al., 2016). The organization also faces intercultural communication problems that cause distrust and misunderstanding among personnel in various geographical jurisdictions (Apparaju, 2016). This portion of the study presents a complete literature assessment of the three communication difficulties to determine feasible options, the nature of the issues, and their impact on the organization's short- and long-term success (Hall, 2017).
Social media use has become popular and necessary due to its influence on people's behaviour and lives. Social media's efficiency as a medium for personal contact is one of its main draws. According to Haslinda et al. (2016), a clear overview of literature sources depicting social media as a tool for business communication could provide significant insights into the approaches used for business communication in social media and the influence of additional factors such as social media nature on its use (Haslinda et al., 2016). Online marketing and communication have improved conventional flaws.
Blogs, social networking sites, and social search tools and platforms are social media's main components. According to House (2014), social media's accessible and scalable communication tools are accountable for their potential to revolutionize communication between individuals, groups, and organizations (House, 2014).
Six key concepts can be used to justify the use of social media for communication and cooperation. First, social media increases community engagement in communication by mobilizing the public. This element can promote communication among an organization's departments, increasing employee involvement. According to Manisaligil & Bilimoria(2016), the following important characteristic of social media is its collaborative nature, which means users create material collectively rather than individually (Manisaligil & Bilimoria, 2016). Transparency is a fundamental principle of social media, as seen by the ability to view, use, reuse, improve, validate, or criticize material. In social media, independence is defined as the ability of users to contribute without another participant. Social media's two basic ideas are persistence and emergence, meaning the material is offered in a persistent state so people can access, spread, and enhance it (Martin & Nakayama, 2013).
According to Nellie (2017), the key hurdles to using social media for corporate communication are employee awareness of the impact of their personal life on their work life and the training and development necessary for effective technology adoption (Neuliep, 2017). Social media use for work might contradict an employee's identity. Therefore, they may be hesitant to utilize it for business discussions. Consider training and development needs for staff to use company communication tactics properly. It is also essential to employ technology for reactive assistance and resolution services.
Various sources note the use of social media for external contexts such as marketing. However, implementing the resource for internal communication is associated with establishing a comprehensive support network that employees can access to accomplish their assigned tasks and responsibilities through coordinated measures (Piller, 2017).
2nd Issue Feedback Most
Communication theories identify eight components of generic communication. The components are independent and are recognized as essential characteristics of every communication process—source, sender, receiver, channel, destination, context, message, and feedback. Feedback is accountable for a message's two-way communication (Rojas, Rojas & Villamizar, 2017). Feedback may be described as the reaction of the destination or the receiver to the source or sender of a message through direct or indirect means. In business communication, internal and external feedback improves corporate operations and the firm's viability.
Customers' favorable experiences with a company's products and services affect their brand selections. Companies are interested in gathering consumer information and feedback about brand transactions and general attitude data to improve customer experience (Sadia et al., 2016). Various signs show a mismatch between collecting feedback and adopting appropriate action based on the input. This can be attributable to a need for an integrated, systematic, and collaborative process or framework for using gathered feedback.
Customer feedback can take many forms but is usually gathered by telephone, internet, postal, or personal surveys. The surveys focus on customer experience factors that affect satisfaction and loyalty (Samovar et al., 2014). Lack of client input can be a significant setback for planning and developing strategic methods for product and service improvement, yet lack of customer availability is not always to blame. Inappropriately handling feedback data might make it useless for gaining valuable insights and developing a plan of action.
This is primarily due to the time needed to make decisions based on input, which delays action plan implementation. A client-centric firm must rely on customer feedback management to improve customer experience (Sorrells, 2015). Customer feedback management integrates customer input into operational processes, including customer assistance, account management, product management, and sales, to increase efficiency and customer focus.
Customer Feedback Management
The process of customer feedback management requires systematic data collection, critical analysis, and interpretable feedback dissemination with follow-up action information. According to Stachova, Stacho, and Vicen (2017), successful customer feedback management involves providing response and profile data to official authorities who may use the data to achieve company objectives. Business goals drive customer feedback management adoption (Stachova, Stacho & Vicen, 2017).
Communication has grown significantly in business with globalization's rapid growth. The literature discusses the effect of culture on people's perspectives, communication ideas in diverse cultural situations, and intercultural communication difficulties. According to Zheltukhina et al. (2017), most research on intercultural communication has focused on communication between persons from different cultural backgrounds. The investigations examine cultural differences and group dynamics (Zheltukhina et al., 2017).
Hofstede's approach identifies culture's consequences by combining heroes, symbols, values, and rituals. Symbols reflect culturally-recognized pictures, gestures, objects, and language. Heroes are respected and serve as societal standards (Manisaligil & Bilimoria, 2016).
Culture affects perception
Culture influences an individual's perception via selection, organization, and interpretation. The selection component of perception is responsible for the difficulty in understanding new languages other than the receiver's native tongue. Perception is organizing chosen information into an interpretable structure based on a group attribute (Rojas, Rojas & Villamizar, 2017).
High-context culture is defined directly by the surrounding environment without description, while low-context culture relies on verbal communication. Low-context cultures emphasize specificity and detail in verbal messages, valuing linguistic talents.
Based on a study of the multinational corporation's business communication challenges, several suggestions can be made for the three topics reviewed in this evaluation.
First, the firm must address technology adoption guidelines to help employees utilize social media for task management and information exchange. The HR department must execute this measure at all five overseas sites and business divisions. Human resources keep direct touch with the personnel and provide training and assistance to improve their performance. Human resources and IT must work together to identify trainers who can help workers grasp the importance of social media for intra-organizational communication.
2nd Issue Feedback Regarding feedback
The recommendation would be to develop an integrated customer feedback management strategy throughout the multinational firm's operations. The overwhelming consumer base might complicate feedback collecting due to a need for more contexts. General survey surveys should focus on product quality, user experience, and aesthetics.
Issue 3 Intercultural communication:
This issue may be handled by focusing on the background of the communication culture, which can be associated with diversity in the case of a multinational corporation. The firm should prioritize customized communication over uniformity to gain staff buy-in. reflecting on various features of the host culture and the culture's environment might help the organization avoid inappropriate behaviours and actions in different cultural situations, leading to successful translation and interpretation of transmitted information. The success of the advice can be judged by employee feedback about the organization's communications. Senior management's emphasis on the organization's values might also alleviate intercultural communication challenges by aligning activities with consistent ideals.
The assessment Case Study Help included an introduction to the report's tasks, focusing on its scope and principal aim, and a description of the international company being evaluated. The study then includes a literature analysis that helps evaluate the organization's communication difficulties and develops solutions.