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MNG81001 Virtual Marketing Team

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Your boss, the Marketing Director of Company ABC, is deciding whether to introduce a new virtual marketing team with staff located in Melbourne, Los Angeles, Shanghai, and Bangalore. The alternative is to keep things the way they are and continue to use the central more traditional face-to-face(F2F) marketing team based in the Melbourne headquarters. The purpose of this assignment is to write a short report seeking to persuade your boss of your position. What will your advice be to the Marketing Director? Will you argue for the creation of a new virtual marketing team or argue to keep th...

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Question Preview:

Your boss, the Marketing Director of Company ABC, is deciding whether to introduce a new virtual marketing team with staff located in Melbourne, Los Angeles, Shanghai, and Bangalore. The alternative is to keep things the way they are and continue to use the central more traditional face-to-face(F2F) marketing team based in the Melbourne headquarters. The purpose of this assignment is to write a short report seeking to persuade your boss of your position. What will your advice be to the Marketing Director? Will you argue for the creation of a new virtual marketing team or argue to keep the central more traditional face-to-face (F2F)marketing team in Melbourne?

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Solution Preview

Virtual marketing helps the business get high visibility, exposure, and better traffic which results in increased sales revenue than face-to-face marketing.  From a recent study, virtual marketing significantly contributes to improved creativity, speed, quality, and productivity and employee satisfaction in an organization (Kaleka & Morgan, 2017). A team is a set of skilled employees working collaboratively to attain a mutual pre-defined goal.

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