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Ice cream manufacturing and retailing industry in Australia

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You need to develop an e-Portfolio (5 stages) that captures all of the elements of the development of a supply chain and logistics solution for a new or expanding enterprise.Each stage will require to research a particular topic and then write a summary of what they have discovered through their research. In addition to the written narrative, you MUST embed images, diagrams or links to other electronically accessible materials such as websites or reports. Portfolio Questions Stage 1–What is the market size for ice cream retailing and manufacturing in Australia? Which companies are ...

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Question Preview:

You need to develop an e-Portfolio (5 stages) that captures all of the elements of the development of a supply chain and logistics solution for a new or expanding enterprise.Each stage will require to research a particular topic and then write a summary of what they have discovered through their research. In addition to the written narrative, you MUST embed images, diagrams or links to other electronically accessible materials such as websites or reports. Portfolio Questions Stage 1–What is the market size for ice cream retailing and manufacturing in Australia? Which companies are the main participants in the industry? Examine the competitive landscape to identify and describe 3-4 critical aspects for success for this industry. Stage 2–Prepare a diagram outlining thevarious stages of the supply chain for‘Sunny Days’ice- creamery. Include both the manufacturing and the retail side of the business. For each stage, identify the critical considerations. Stage 3–Identify and make any recommendations for outsourcing or strategic relationships that could beconsidered for ‘Sunny Days’.How might Peta and DanielDay deal with the seasonal demand for their product? Stage 4–Describe how Peta and Daniel Day should monitor and measure performance across all stages of the supply chain. Propose how they can ensure that their products and flavours are enjoyed by their customers. Stage 5–Considering the desire for growing‘Sunny Days’into a national franchise, identify how technology could be used to make the supply chain and manufacturing activities efficient. Illustrate your answer with examples of how other organisations use technology to enhance operational efficiency.

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The ice cream industry of Australia has witnessed stability over the last five years. The industry revenue, however, has been estimated to decline marginally at an annual rate of 0.3% in2018-2019. The decline in industry revenue is attributed to a huge decline in 2014-2015. Since then the revenue has risen and in 2019 it is expected to rise by 1.6% and achieve a revenue of$1.1 billion (IBIS, 2018). The manufacturers have got benefitted from the increasing demand from the products of this industry. The ice cream segments of the premium products and the scoop and serve segments are in beneficial position as the demands for these industry products are rising. Apart from it healthier versions of ice cream are also good customer response. The manufacturers of premium ice cream and the gourmet gelato products have also gained popularity amongst the customers in the last five years.

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