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DIGITAL MARKETING STRATEGY: TOURISM AUSTRALIA

Question Preview:

The video introducing the “Aussie News Today” social media campaign https://www.youtube.com/watch?v=zCUKYddyk40&list=PLajBrt9lvgr5AaDH4dMcnyUXrppV7cDYy Answer the following questions: 1. What do you think was the main purpose of this campaign? 2. What is the advertising objective(s)? 3. Whilst Aussie News Today is considered to be a slick campaign, reaching out to the target market via social media rather than the mainstream channels, what should Tourism Australia do next to remind potential travelers to consider Australia as their next destination? Your answer s...

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Question Preview:

The video introducing the “Aussie News Today” social media campaign https://www.youtube.com/watch?v=zCUKYddyk40&list=PLajBrt9lvgr5AaDH4dMcnyUXrppV7cDYy Answer the following questions: 1. What do you think was the main purpose of this campaign? 2. What is the advertising objective(s)? 3. Whilst Aussie News Today is considered to be a slick campaign, reaching out to the target market via social media rather than the mainstream channels, what should Tourism Australia do next to remind potential travelers to consider Australia as their next destination? Your answer should focus on the digital marketing perspective.

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Solution Preview

In today’s world, the digital marketing strategies, and tools are a great way to promote and achieve one’s business and organizational objectives and goals in order to reach out to more people as possible. As the world is nowadays mostly online, therefore online marketing strategies such as Tourism Australia’s Aussie News Today, dedicated social media news channel“for the youth, by the youth” aims to reach the masses by focusing on the humorous as well as tourism factor while documenting real locations and people.

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