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    Target Market Analysis of Fast Food Restaurants

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    You have to conduct a market segmentation analysis and establish the target markets (primary,secondary, and tertiary) for an established brand or product of your choice (do not use any brands from case studies in the course).1. Focus on a specific,named geographic location/country and develop three potential market segment for the product/brand within that location, applying critical analysis to your research.The three potential segments are three distinct groups (target markets) within that geographicarea.2. Identify the different target markets and, using segmentation characteristics and any...

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    Fast food industry is known as one of the fastest growing industry of this modern world. Due to modern and fast life, people stay outside for large time of the day. It leads them to rely on fast food restaurants instead of homemade foods (Rehm & Drewnowski, 2016, 804). Moreover, in order to spend some time with family members and nearest people, they often visit restaurants. Thus, the market demand of the fast food chains is increasing day by day. Especially, in countries like United States of America where people lead fast lives often look for new restaurants to satisfy their taste buds. According to reports, the annual revenue of American fast food industry in 2015 was around $200 billion, which has increased from $6 billion (An, 2016, 97). The report has suggested that this revenue will increase up to2.5% in next two years.

    This report aimed to develop a critical understating of the various accounting software by evaluating the cloud-based accounting software in regards to businesses and then suggest the most appropriate accounting software to a chosen company such as Woolworth. The findings of the current report reflected that the company has key activities like manage, organize, maintain its store staff, develop various strategies for the business, billing for their products, maintain their transactions, and records them and handle their conflicts, etc. Similarly, its other activities related to revenue and expenditure cycle also includes sales and purchase related practices. Moreover, some internal controls are found weak in Woolworth due to which company has risks like segregation of duties, major frauds, poor corporate governance, improper monitoring of managerial opportunistic behavior.

    This report aimed to develop a critical understating of the various accounting software by evaluating the cloud-based accounting software in regards to businesses and then suggest the most appropriate accounting software to a chosen company such as Woolworth. The findings of the current report reflected that the company has key activities like manage, organize, maintain its store staff, develop various strategies for the business, billing for their products, maintain their transactions, and records them and handle their conflicts, etc. Similarly, its other activities related to revenue and expenditure cycle also includes sales and purchase related practices. Moreover, some internal controls are found weak in Woolworth due to which company has risks like segregation of duties, major frauds, poor corporate governance, improper monitoring of managerial opportunistic behavior.

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