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Individual Report and Strategic Plan.

Question Preview:

You have been the General manager of MaccVille's successful import/export business centre in Sydney for the past two years. you have been asked by the Board to assist in the development of the strategic plan by initially conducting a review of the vision, mission and value of the organization.

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Question Preview:

You have been the General manager of MaccVille's successful import/export business centre in Sydney for the past two years. you have been asked by the Board to assist in the development of the strategic plan by initially conducting a review of the vision, mission and value of the organization.

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Solution preview

MacVille Pty Ltd is an Australia based firm that has brought up a chain of cafes in the central business district of Brisbane, Queensland and CBD of Sydney. The company is facing certain problems in the highly competitive environment in the industry and plan to redefine its strategic intent (vision, mission, goals, objectives, plans, values, etc) to stay in line with the changing trends in the environment and the consumer base.

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