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    Marketing Mix of Procter and Gamble

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    You are to select one of the Fortune 500 2018 listed companies and 1) provide a brief product description and 2)report on a marketing mix strategy (the 4Ps) that describes the company's principal product as it pertains to the headquarters' country only. Your marketing mix strategy will consist of all tactical activities the firm can do to influence the demand for its product and these activities are focused around the criteria ascollected from the list for each marketing mix element....

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    Procter and Gamble is a well renowned American multinational consumer goods manufacturing company founded in 1837. It is the leading consumer good company in the global market with arrange of products varies from beauty products and man grooming products, pet foods, household products, fabric care, baby and a family care product. Procter and Gamble are doing business globally with it’s headquarter located in Cincinnati, Ohio US. Procter and Gamble capture market of approximately 80 countries with more than 100,000 employees and has near about 50 brands which are well- known in the consumer market.

    This report aimed to develop a critical understating of the various accounting software by evaluating the cloud-based accounting software in regards to businesses and then suggest the most appropriate accounting software to a chosen company such as Woolworth. The findings of the current report reflected that the company has key activities like manage, organize, maintain its store staff, develop various strategies for the business, billing for their products, maintain their transactions, and records them and handle their conflicts, etc. Similarly, its other activities related to revenue and expenditure cycle also includes sales and purchase related practices. Moreover, some internal controls are found weak in Woolworth due to which company has risks like segregation of duties, major frauds, poor corporate governance, improper monitoring of managerial opportunistic behavior.

    This report aimed to develop a critical understating of the various accounting software by evaluating the cloud-based accounting software in regards to businesses and then suggest the most appropriate accounting software to a chosen company such as Woolworth. The findings of the current report reflected that the company has key activities like manage, organize, maintain its store staff, develop various strategies for the business, billing for their products, maintain their transactions, and records them and handle their conflicts, etc. Similarly, its other activities related to revenue and expenditure cycle also includes sales and purchase related practices. Moreover, some internal controls are found weak in Woolworth due to which company has risks like segregation of duties, major frauds, poor corporate governance, improper monitoring of managerial opportunistic behavior.

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