Marketing Campaign by Laneways Greens
Question Preview:You are required to develop a Marketing Campaign for a hospitality business wishing to increase the demand for its products and services. The business MUST be a real example operating within a hospitality context. The campaign must be presented as a strategy document, clearly outlining how objectives are to be achieved. The Campaign must include the following elements:▪ Business background▪ Business Overview (Strengths and Weaknesses)▪ Overview of the market conditions, including the competition and economy (Opportunities and Threats)▪ Campaign objectives▪ Target Market Profileo Full demograph...
A marketing plan is planned in a careful manner and this is done by taking into account the current market scenario of the concern. An analysis of the internal environment is also required to make sure that the marketing campaign is successful. The report would discuss the marketing plan of Laneways Green in detail
The report intends to discuss the marketing campaign launched by Laneways Green. It also discusses the SMART objectives of the campaign and defines the target of the campaign demographically and geographically. Then the key campaign messages are discussed along with the marketing communication plan. Towards the end, the campaign is evaluated and the ways of doing so are suggested. This would help in keeping the marketing plan on a track
This report aimed to develop a critical understating of the various accounting software by evaluating the cloud-based accounting software in regards to businesses and then suggest the most appropriate accounting software to a chosen company such as Woolworth. The findings of the current report reflected that the company has key activities like manage, organize, maintain its store staff, develop various strategies for the business, billing for their products, maintain their transactions, and records them and handle their conflicts, etc. Similarly, its other activities related to revenue and expenditure cycle also includes sales and purchase related practices. Moreover, some internal controls are found weak in Woolworth due to which company has risks like segregation of duties, major frauds, poor corporate governance, improper monitoring of managerial opportunistic behavior.