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    Market Research and research proposal and Literature review.

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    You are requiredto prepare a research proposal outline and associated literature review that will inform and design and structure which is the final assessment . Please download the attached file....

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    Market research is considered as the most important activity that helps the business organisation to collect necessary information about the potential target market and its customers. It is one of the most important components for the marketing paradigm and plays an important role in the business strategy. The success of a product is deepened on the research and it helps the business organisation to create competitiveness for the long term success over its competitors. It helps the business organisation to gather information about need of market, customers, size of market and number of competitors in the market. The major pillars on which marketing resides are four Ps as product, place, price and promotion.  All these pillars need to be implemented in an integrated manner for the success of the new product in the market (Hague, Hague and Morgan, 2004).

    This report aimed to develop a critical understating of the various accounting software by evaluating the cloud-based accounting software in regards to businesses and then suggest the most appropriate accounting software to a chosen company such as Woolworth. The findings of the current report reflected that the company has key activities like manage, organize, maintain its store staff, develop various strategies for the business, billing for their products, maintain their transactions, and records them and handle their conflicts, etc. Similarly, its other activities related to revenue and expenditure cycle also includes sales and purchase related practices. Moreover, some internal controls are found weak in Woolworth due to which company has risks like segregation of duties, major frauds, poor corporate governance, improper monitoring of managerial opportunistic behavior.

    This report aimed to develop a critical understating of the various accounting software by evaluating the cloud-based accounting software in regards to businesses and then suggest the most appropriate accounting software to a chosen company such as Woolworth. The findings of the current report reflected that the company has key activities like manage, organize, maintain its store staff, develop various strategies for the business, billing for their products, maintain their transactions, and records them and handle their conflicts, etc. Similarly, its other activities related to revenue and expenditure cycle also includes sales and purchase related practices. Moreover, some internal controls are found weak in Woolworth due to which company has risks like segregation of duties, major frauds, poor corporate governance, improper monitoring of managerial opportunistic behavior.

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