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Research on Shaver's shop

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You are now working at the boutique retail marketing consultancy – as a market researcher.Shaver Shop was founded in 1986 and grew to have 100 stores before conducting an initial public offering and listing on the Australian Stock Exchange on 1 July 2016. Since then they have had mixed results. The opening of Amazon’s Australian operation may create concerns about the prospects for similar Australian retail businesses. In your report, you need to identify the COMP factors currently at play and thoseimpacting the foreseeable future. This will mostly involve secondary research [i.e.u...

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Question Preview:

You are now working at the boutique retail marketing consultancy – as a market researcher.Shaver Shop was founded in 1986 and grew to have 100 stores before conducting an initial public offering and listing on the Australian Stock Exchange on 1 July 2016. Since then they have had mixed results. The opening of Amazon’s Australian operation may create concerns about the prospects for similar Australian retail businesses. In your report, you need to identify the COMP factors currently at play and thoseimpacting the foreseeable future. This will mostly involve secondary research [i.e.utilising existing information sources] and also involve some degree of assumption where full information is not readily available. Fortunately, Shaver Shop is listed on the Australian Stock Exchange [ASX] so investor reports and presentations made by the company may provide a rich source of data.Task: The consultancy has been commissioned to produce a report which involves analysing the situational factors related to the recently listed retail business Shaver Shop.The 2250 word report will cover the COMP factors for Shaver Shop:Customer- including primary and secondary targets marketsOrganisation- the company’s current competencies and deficienciesMarket- the market conditions including key competitorsProduct- the current ‘Total Product’ offering made by Shaver Shop both online and in storeA SWOT matrix [strengths weaknesses, opportunities and threats] will then be developed and included inthe conclusions section of the report .

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Solution Preview

The following report aims to study the case study of Shaver’s Shop, a personal grooming care line based in New Zealand and Australia which deals in personal grooming products for men, women and pets. The company is specialised in products of hair removal.The report will study the organisation and their business model in depth and then focus on their marketing strategies and techniques, in order to understand that how they function.

The report will study the company’s background and how it entered this market. Besides this,the major focus will be on the COMP strategies (Customer, Organization, Market & Product) applied by the company, its SWOT analysis and the market segmentation. Studying these factors will help in the analysis of its success and how it is able to achieve, gaining a considerable market share.

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