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The overall business strategy that would be used is the Integrated Cost Leadership-Differentiation Strategy. This would help the company to adapt speedily to the market and also discover novel technologies, as well as the advantages of both approaches; Cost Leadership Strategy and Differentiation Strategy would be enjoyed. The business would concentrate on employing a penetration strategy for developing a business of volume amid customers that have lower requirements of technology. The overall goals and objectives at the initial stage are to achieve a large market share through competitive lower price, and to offer product that have higher value for the customers than the products of competitors.
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