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DBA 605 International and Multinational Marketing

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What is Internet Marketing Our Era today there are many researchers have been facilitated with range of tools and information associated with internet marketing, with that in place there are many advantages and contribution to developing organizations and economies.Internet marketing has the different mix from traditional marketing: promotion / product / service /digital marketing by which organization or individuals can target their market beyond boundary of country (Hammond 2001)...

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Question Preview:

What is Internet Marketing Our Era today there are many researchers have been facilitated with range of tools and information associated with internet marketing, with that in place there are many advantages and contribution to developing organizations and economies.Internet marketing has the different mix from traditional marketing: promotion / product / service /digital marketing by which organization or individuals can target their market beyond boundary of country (Hammond 2001)

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The internet has revolutionized the dynamics of the international marketing world, like when the telephone, e-mail and fax were invented, it changed the way we market our goods and services.

It helpsto democratize the capitalism and makeit easy for small-scale organizations to access & penetrate the international markets.

On the other hand, consumers also benefited from an expanded variety of products, services and information which the internet can provide at a glance. MNC’s can easily adapt strategies to attain fast increased growth. Today, the internet among other advanced technologies has revolutionized the dynamics of marketing.

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