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There are multiple banks and companies striving to reach the peak in the market of Credit Cards. The customers have a lot of options today and hence it is important that they are provided with an exceptional credit card that serves most of their needs pertaining to comfort, finance and convenience.
This business plan is prepared to provide a detailed analysis of the features of the industry, marketing plan, marketing research, marketing strategies and business operations for the introduction of Smart Credit Card in the market. The external environment is analyzed to demonstrate the threats that it imposes. It will also help to understand the monitoring system to be able to deter these threats. The analysis is made on the internal capabilities of the company as well. Within these analyses, the objectives of the company have been discussed. A reflection has been done on the marketing strategies undertaken by the company. Amidst all these, possible implementation, control and monitoring system have been highlighted.
Several resources have been studied to put together the plan and the research.
These resources are mentioned at the end of the report.
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