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Assignment Details of Business Development Plan and you are required to develop a Business Development Plan.

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This is a written work to be taken by individual students. It is an on-going project that begins from the early part of the semester and to be completed at the end of the semester. Students are required to be actively engage in research and to produce their work on a regular basis. Their work will be closely monitored by the lecturer. As a student, you are required to develop a Business Development Plan using the format given below to be presented to one of the following (Which your letter of intent is written for). :  banker/lender,  investor,  major shareholders,  customers,  su...

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Question Preview:

This is a written work to be taken by individual students. It is an on-going project that begins from the early part of the semester and to be completed at the end of the semester. Students are required to be actively engage in research and to produce their work on a regular basis. Their work will be closely monitored by the lecturer. As a student, you are required to develop a Business Development Plan using the format given below to be presented to one of the following (Which your letter of intent is written for). :  banker/lender,  investor,  major shareholders,  customers,  suppliers Contents of the Business Development Plan 1. Letter of intent 2. Executive Summary 3. Business Mission & Objectives 4. Industry Features (state, development, trend, barriers to entry, major competitors, your position in the industry) 5. Market research and segments 6. Your Product/Service 7. Marketing strategies & scheme to promote/sell your product/service 8. Business Operation 9. Financial data 10. Reference 11. Appendices Choice of product/service (choose ANYONE from the list, but only ONE product/service from your choice) - Telecommunication product - Software product/project - Commercial product/service (excluding food & beverages) - Internet Café - Computer hardware, devices and accessories - Computer service & repair

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Solution Preview

There are multiple banks and companies striving to reach the peak in the market of Credit Cards. The customers have a lot of options today and hence it is important that they are provided with an exceptional credit card that serves most of their needs pertaining to comfort, finance and convenience.

This business plan is prepared to provide a detailed analysis of the features of the industry, marketing plan, marketing research, marketing strategies and business operations for the introduction of Smart Credit Card in the market. The external environment is analyzed to demonstrate the threats that it imposes. It will also help to understand the monitoring system to be able to deter these threats. The analysis is made on the internal capabilities of the company as well. Within these analyses, the objectives of the company have been discussed. A reflection has been done on the marketing strategies undertaken by the company. Amidst all these, possible implementation, control and monitoring system have been highlighted.

Several resources have been studied to put together the plan and the research.

These resources are mentioned at the end of the report.

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