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This work of mine is focused on a systematic collection of my own purchases for a week and to arrange and summaries the findings thereof in a matrix ( attached herein as an appendix) which should allow an understanding the buying requirements of the consumer ( me, in this case), buying decisions and the factors and influences working on such buying decisions in terms of knowledge of the product and choices available, requirement of the product- how it was felt, money involved in the purchase process , impact and role of advertisements and media etc. in such decision- making process, the question on how makes the decision as to what and when to purchase, and using this understanding to correlate with general consumer- behavior theories of business management studies to gather an understanding of the consumer groups depending on their buying behaviors and also on the nature of products so as to make generalizations and conclusions which would be helpful in framing effective and efficient marketing strategies.) Here, I have gathered the data on my own purchases ( I being a student studying , male living in owned apartment with my father and mother with a middle- income level sufficient enough to support a reasonable level of lifestyle in the city)
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