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The marketing mix and how well they are being applied in a business or organisational environment.

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The final stage of the marketing audit is for you to evaluate how well the marketing mix of the organisation is performing for your chosen organisation. Referring to the chapters 7-14 of the text, and with the use of secondary research, please provide informed answers to the following questions: 1. Are there any products/services able to benefit from quality, feature and style improvements?If so, how? 2. Are there any new products worth adding? 3. What are the pricing objectives , policies, strategies and procedures?To what extent are prices set on sound cost, demand and competitive c...

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The final stage of the marketing audit is for you to evaluate how well the marketing mix of the organisation is performing for your chosen organisation. Referring to the chapters 7-14 of the text, and with the use of secondary research, please provide informed answers to the following questions: 1. Are there any products/services able to benefit from quality, feature and style improvements?If so, how? 2. Are there any new products worth adding? 3. What are the pricing objectives , policies, strategies and procedures?To what extent are prices set on sound cost, demand and competitive criteria. 4. What are the distributionobjectives and strategies.How can these be improved? 5. What are the organisation’s promotional objectives and strategies?Are they sound? 6. How could the promotional budget be improved to get better results? 7. How could the use of the expanded marketing mix, as outlined in chapter 14 be used to improve the performance of the organisation? Rationale This assignment is the final part of the marketing audit and focuses student learning on thespecific of each part of the marketing mixand how well they are being applied in a business or organisational environment.The assignment also introduces the concept of the expanded marketing mix, and how it can be applied to modern organisations. This assignment is intended to show an application of detailed knowledge, analysis and judgment gained from the subject. Marking criteria Please download the attached file.

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The Ford Motor Company is a multinational automaker of America whose headquarter is located in Dearborn in Michigan, which is a suburb of Detroit. Ford Motor Company was founded by Mr. Henry Ford and was incorporated in the year 1903, June 16. The company deals in automobiles and commercial vehicles and sells them under the brand name of Ford while most of the luxury cars are sold under the brand name of Lincoln. Troller, which is the Brazilian manufacturer of SUV and FPV, the Australian performance car manufacturer are also owned by Ford. It has also produced automotive components and tractors in the past. Ford has 49% stake in Jangling, China, 15% stake in Aston Martin, UK and 2.1% stake in Mazda, Japan. It has also indulged itself in a number of joint ventures, two in Japan, namely Changing Ford Mazda and Ford Leo Ho, one in Russia, namely Ford Sellers, one in Thailand, namely Auto Alliance Thailand and one in Turkey, namely Ford Ottoman. Its listing has been done on the New York Stock Exchange. The Ford family controls the functions of the Ford Motors Company even after having a minority ownership. Forbes describes Ford as “the most important industrial company in the history of the United States”. The means of procedure for large - scale car manufacturing and large - scale management of an industrial workforce have been introduced by Ford with the help of manufacturing sequences assisted by the engineers typified by moving assembly lines . These means of procedure became famous as Faradism, by 1914 (Collins, 2007).

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