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CONSPICUOUS CONSUMPTION

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Undertake a literature review on a theoretical concept/construct in the field of Conspicuous consumption thathas real world management implications (e.g., customer satisfaction, buying behaviour, customer motivation,experience quality etc.). Research the field to find four academic articles (the first article to propose the theory)relating to the concept (published any time); and three other more recent articles (2012 onwards) one of whichmust apply a quantitative research design, the second, a qualitative design and the third, a mixed method(qualitative and quantitative) design. Write an s...

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Question Preview:

Undertake a literature review on a theoretical concept/construct in the field of Conspicuous consumption thathas real world management implications (e.g., customer satisfaction, buying behaviour, customer motivation,experience quality etc.). Research the field to find four academic articles (the first article to propose the theory)relating to the concept (published any time); and three other more recent articles (2012 onwards) one of whichmust apply a quantitative research design, the second, a qualitative design and the third, a mixed method(qualitative and quantitative) design. Write an structured abstract.

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As per a theory devised by Thorsten Veblen, he provided us with a critical analysis of people's habits and also regarding their social norms. He also introspected the way some people discard the segregations that stays within the social statute. It is done by emulating some of the elements of the leisure class; it presents an image of the people belonging to the higher class. In this article, we will be taking a look at the topic of Conspicuous Consumption, presented by Veblen. This term actually refers to the instance when a being is able to fulfill his/her demands/needs by buying a product at a cost which is lower but its quality is equal to its more costlier counterparts.

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