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During ancient times, the industry dealing in apparels has operated on a fast and push model for a long time, but nowadays with the new entrants plus the acute and stiff competition, these brands are continuously being acutely forced to grow up and also come up with so many of the innovative and advanced products in order to meet the requirements and clients expectations (Esper and Russell Crook, 2014). The brand requirements are to cater the various segments of the market which are based on the demography, geography and the lifestyle. Like a new brand has necessarily required keeping the fact in mind that the geographical locations vary refer requirements, style, taste, per capita income and so many other facts (Carter, Kosmol and Kaufmann, 2016)So the similar kinds of the product cannot serve the ultimate aim of the various geographical locations.
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