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MRKT20052 Marketing Management and Digital Communications

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Title slide (1 mark): includes students’ names, ID numbers, unit code and unit name,campus, term and year, the title of the assessment task, and names of the unit coordinator or lecturer/tutor. Background information of the company and product/service (3 marks): includes aims of the assessment, background information of the company and the product or service chosen.Consider conducting an organisation analysis (what does it stand for?) within its industry. Situation analysis (5 marks): includes a description of the potential customers (i.e. market size, buying behaviour, etc.), anal...

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Question Preview:

Title slide (1 mark): includes students’ names, ID numbers, unit code and unit name,campus, term and year, the title of the assessment task, and names of the unit coordinator or lecturer/tutor. Background information of the company and product/service (3 marks): includes aims of the assessment, background information of the company and the product or service chosen.Consider conducting an organisation analysis (what does it stand for?) within its industry. Situation analysis (5 marks): includes a description of the potential customers (i.e. market size, buying behaviour, etc.), analysis of the competitors and evaluation of the context (i.e.environmental analysis including political, economic, societal, technological and legal aspects). Consider conducting: a) Customer analysis b) Competitor analysis c) Other stakeholder analysis d) SWOT analysis e) Problem and opportunity statement Conclusion and reference (3 marks): includes an effective summary of the key points of the presentation. Referencing should follow the APA style.Evidence of research (5 marks): The quality and integration of research in the presentation to support key points. This should include theoretical and empirical research findings from a combination of at least 10 (ten) academic journals and textbooks. Any website that is used tofind statistical information is also considered as part of evidence of research but not part of academic journal or textbooks. Useful websites include Australian Bureau of Statistics,Austrade, CIA Factbook, Doing Business and any state or commonwealth authority websites. 4Presentation quality including voiceover (3 marks): Good PowerPoint presentation with clear voiceover. You could be penalised for having small fonts (recommended font size is 20or larger). Specifically, you will be assessed on the following aspects: a) Quality of visual aides b) Confidence c) Simply reading off the slides is not acceptable d) Time management e) Clarity of speech and use of pitch, tone and inflection.

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Any organisation and its products or services need proper situational analysis for new product or services. Market analysis is one of the most essential areas which is being considered by organisations in restructuring the organisational objectives according to the new product or service. In this study, the analysis of the organisationNatural Evolution will be done with the help of appropriate tools and techniques.

The aim of the assignment

The aim of this study is to conduct a situational analysis of the internal and external actors of the organisation Natural Evolution with the help of marketing tools, theories and concepts.

History of the organisation

The organisation natural evolution foods are developed around the year of 2008 in Queensland Australia.

The second generation Pharma Robert is mainly associated with providing nutrition to it customers which mainly comes from healthy soil and plants.

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