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PROJECT PLAN:MARKETING MANAGEMENT

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This assignment requires you to submit, at the end ofweek 4, asingle pageproject plan. This project plan will contain five components:1. A statement detailing your ‘field of research’ - in this, you must clearly explain the relevance of your field of research for the profession, towards which you are studying.2. A source of secondary data linked to your chosen field of research. You will be required to either include a website with a link to a publicly available raw secondary data set, or short description of how you will use publicly available sources as raw secondary data.3. A re...

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Question Preview:

This assignment requires you to submit, at the end ofweek 4, asingle pageproject plan. This project plan will contain five components:1. A statement detailing your ‘field of research’ - in this, you must clearly explain the relevance of your field of research for the profession, towards which you are studying.2. A source of secondary data linked to your chosen field of research. You will be required to either include a website with a link to a publicly available raw secondary data set, or short description of how you will use publicly available sources as raw secondary data.3. A research question or questions that can be answered with the secondary data set you identified; this requires clarity on the questions and possibly a more detailed definition of variables or key themes to be explored.4. The search terms you propose to use in Google Scholar to identify literature in the field of the research question.5. Pick (at least) THREE peer-reviewed scholarly articles that arise from the result of your search and that you think will be suitable to become part of your project literature review. Write two sentences that combine ALL THREE (or more, if you have chosen more) of these sources (referenced correctly) and provide them in a reference list. Choose a topic related to management or human resource management.

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The field for which this research in the business profession would be conducted is chosen to beMarketing. This is quite relevant to the business as without marketing and promotion of its products the business cannot make sure if the business will grow further or not. If marketing doesn't support business, its growth becomes stagnant and slowly the business will start declining. It is not only used to make high sales but also to win the trust of people building a brand image. The marketing strategies often used are a mix of online and offline nature (Nguyen).

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