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GOGAL designs, a fashion clothing brand which is consistently doing well in business as the clients like their products and thus the organization have a very good rapport with their clients which are mostly in the age group of 18 to 45 years. However in the recent times GOGAL has noticed that its market share and revenue have both been falling the reasons to it could be many, however the management is of the view that it is mainly due to the fact that GOGAL has no online presence which, also the organization is of the view that competitors who have online presence are eating in to the market share of GOGAL. Thus this assignment would focus on how and why GOGAL should enter in the online business, also how the whole process will take place.
Also the organization would carry out a cost benefit analysis and find out whether the whole process of going on internet would be beneficial or not by analyzing the advantages and challenges that online business could bring to GOGAL.
Orginal Price : $46.80
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