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Compsis at a Crossroads

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Case Compsis at a Crossroads” attached below provide:1.the introduction to the case2. Major issues.3.consider the international position of the firm.4. Analyze the U.S. market and, using specifics from the case study, explain each of the four components of the Diamond Model and then apply them to the Compsis.5 Based on your analysis of this model, select and justify your choice for the optimal international business strategy for the firm. Then, select and justify the best market entry option for Compsis to implement possible US expansion. 6.solutions and how you would implement your solu...

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Question Preview:

Case Compsis at a Crossroads” attached below provide:1.the introduction to the case2. Major issues.3.consider the international position of the firm.4. Analyze the U.S. market and, using specifics from the case study, explain each of the four components of the Diamond Model and then apply them to the Compsis.5 Based on your analysis of this model, select and justify your choice for the optimal international business strategy for the firm. Then, select and justify the best market entry option for Compsis to implement possible US expansion. 6.solutions and how you would implement your solution. What actions would you propose to respond to the situation7. Discuss follow-up and contingency plans. How will the organization know that your proposed solution is working?

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Composis is a company which is started in Brazilian city in 1989. Initially it works for the Air force for its technology. But it incurs losses and decided to produce Intelligent Transport System.They also produce applications by using hardware and software to meet the demand of the customers. After all these ideas, it is able to experience an increase in their revenue and is able to capture 39% of the total market share.

In 2004, the Brazilian government did delay in assigning the construction rights and toll roads. A study has shown that there has been a decline in revenue of SICAT software and if this trend will continue, the Composis will lose its place in the market (Lehrich, M, Paredes, P, Ravikumar,R.,2009). However if a company wants to grow, it has to starts expanding its operations within international market. By keeping this thing in mind, Composis start its business in U.S., India and China and it is able experience growth again

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