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This assignment demonstrates your capability to provide e-commerce solutions to business problems and your understanding of effective ecommerce Websites. You will develop the front end of a simple but

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This assignment demonstrates your capability to provide e-commerce solutions to business problems and your understanding of effective ecommerce Websites. You will develop the front end of a simple but comprehensive e-commerce Website (e-tailer) for a fictional business. You are required to submit an analysis/design document (Assignment2-1) two weeks earlier than the Website (Assignment2-2). The Website must be created according to the analysis/design document. The Website may not really operate, and you don’t need to write programs. Design document (Assignment2-1) You should in...

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This assignment demonstrates your capability to provide e-commerce solutions to business problems and your understanding of effective ecommerce Websites. You will develop the front end of a simple but comprehensive e-commerce Website (e-tailer) for a fictional business. You are required to submit an analysis/design document (Assignment2-1) two weeks earlier than the Website (Assignment2-2). The Website must be created according to the analysis/design document. The Website may not really operate, and you don’t need to write programs. Design document (Assignment2-1) You should introduce the background of the business and potential customers/visitors, and the significance of developing the Website. You should determine the objectives to develop the site. • Online marketing is a required objective. You should determine and discuss a marketing strategy in the context of the Website. • Online sale/purchase is a required objective. Your site should have at least 10 items within at least 4 categories. Visitors can complete purchase from viewing a catalogue through to receiving order confirmation. • One objective is customer centric design. You should analyze the targeted visitors, and provide solutions for usability, accessibility, interactivity, personalization, etc. • Trust is an important objective. You should consider all types of trust and create and maintain appropriate type(s) on the site. Page 2 • You may determine other objectives such as security, recruitment, special e-commerce environment, new e-payment system, etc. according to the business and visitors. You should provide your solutions (functions, features and/or components of the site) for the objectives based on what you have learnt in this unit, your individual research and experience. For example, catalogue, shopping cart and transaction processing are the basic functions for online sale. Business information, customer support/help, security statement, privacy policy, virtual community, etc. are examples for one or more objectives. You should consider business and social issues for your objectives, and technologies for your solutions. Considering using current technologies, such as Web 2.0, mobile technology and Artificial Intelligence, will be a bonus. You should try to avoid functions, components or features that annoy the visitors. You are required to use at least 2 of the following tools for the analysis: • SWOT analysis (Topic 1) • Audience analysis (Topic 6) • Environment analysis (Topic 8) • Risk analysis (Topic 9) • Scope analysis (Topic 1 & Topic 12) • Structure chart (Topic 3) You are required to use a concept map to present the result of the above analysis. In designing the site, you should organize your solutions in pages and are required to design logical and intuitive navigation for the hyperlink structure. External links, where appropriate, are also allowed. You are required to design each page of the site using story boards. Where appropriate, a template can be provided for multiple pages. You can revise or update the analysis/design after it has been submitted initially, and submit the updated version of the analysis/design document together with the Website. In the updated version, changes must be highlighted or indicated clearly. Significant changes to the original analysis/design indicate a poor original analysis/design, and therefore will cause loss of assignment marks. Page 3 E-commerce Web site (Assignment2-2) Microsoft Expression Web 4 is recommended for creating the Website, but you can use any other similar authoring tool. Your website must be assessable without installing it to a server. Usability (including correct grammar, spelling and punctuation) and links are assessed. While programs for the back-end processing are not required, the site should explain the back-end processes, where appropriate. For example, you designed to include a search function, which allows a visitor to enter keywords and click a button or use the Enter key to activate a search. Although the search function may not actually operate, the site should respond with a dummy search result, or provide an explanation about what happens. Marking criteria Analysis/Design Document (Assignment 2-1) 10% Initial proposal, including objectives and marketing strategy 20% Clarity and completeness of the analysis and design specifications, including: o Concept Map o Navigation Map (hyperlink structure) o 2 other appropriate analysis/design tools 10% Storyboards (for each major [different] page design) Site Creation (Assignment 2-2) 10% Overall appearance and user-friendliness 10% General presentation, format and screen layout 20% Quality and number of elements of the online business 15% Depth of knowledge and use of elements that make an effective ecommerce site 5% Demonstration of a good mastery of an authoring tool More information You should not describe your understanding of Web development, but apply it to develop an effective e-commerce site. Any description or presentation in the analysis/design document and function, content or feature of the site should be relevant to or appropriate for your objectives and solutions. Assignment submission You should submit Assignment2-1 including an assignment cover sheet in the Turnitin assignment box for your location at the Blackboard of this unit. You should submit a single Word file, and the file name should be YourLastNameFirstInitial_ISY10058_Ass2-1.docx. Page 4 You must include Assignment 2-2 in a zip file, and the file name should be YourLastNameFirstInitial_ISY10058_Ass2-2.zip. Updated Assignment2-1, if applicable, should be named as YourLastNameFirstInitial_ISY10058_Ass2- 1_Revised.docx., and included in the zip file. You should submit the single zip file by email to your lecturer/tutor/maker. Original work You can use existing images/photos or text content. However, you must adapt them to your analysis/design. • The site should include all functions, features and components that were analysed and designed in the analysis/design document. • The site should NOT include anything that was not analysed and designed in the design document. For academic integrity, you should include references in the design document for the existing components or content. Your Assignment2-1 similarity assessed by Turnitin should be within 25%. The assessment process may require some students to attend an interview in order to explain their assignment. Early work Four weeks of intermittent work may be needed for this assignment. A penalty of 10% per calendar day will be applied to late assignments without extension approval.

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Introduce The Background Of The Business:

The present research paper explains the new ideas and ways to access the internet tools and connectivity to describe the new commerce era which is called E-commerce now days. Business ideas and planning has been completely revolutionized and operating business has become easy and convenient for both users and service providers. When we talk about E-commerce, we refer the way of selling and purchasing the goods

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