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Financial Analysis of Mountainarious Sporting Co and Financial Performance & Retained Earnings .

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This assessment task is designed to apply the knowledge and skills developed by you to undertake appropriate vertical, horizontal and ratio analysis on a given set of basic financial statements. Based on this analysis, you are to identify the nature and causes of the trends recognized and make relevant recommendations in a professional context. Scenario: Steve Donnie the owner of Mountainarious Sporting Co has asked you to prepare a report on the performance of the company for his upcoming appointment with Brad MacDougal. Because of his known friendship with Brad MacDougal, account ma...

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Question Preview:

This assessment task is designed to apply the knowledge and skills developed by you to undertake appropriate vertical, horizontal and ratio analysis on a given set of basic financial statements. Based on this analysis, you are to identify the nature and causes of the trends recognized and make relevant recommendations in a professional context. Scenario: Steve Donnie the owner of Mountainarious Sporting Co has asked you to prepare a report on the performance of the company for his upcoming appointment with Brad MacDougal. Because of his known friendship with Brad MacDougal, account manager at the Canadian Commercial Bank, Steve thinks that Brad will be especially cautious and vigilant when considering Steve’s loan application. Steve therefore wants to be prepared for any issues which may raise at the interview, after Brad had reviewed Mountainarious Sporting Co financial statements as a preliminary to theinterview and granting of the requested loan. Required: Given Mountainarious Sporting Co.’s financial statements for the period 2004 to 2007 you are to undertake appropriate vertical, horizontal and ratio analysis of those financial statements. Based on this analysis, identify the nature and causes of the trends recognized and make relevant recommendations in terms of Mountainarious’ efficiencies in the areas of profitability, liquidity and solvency during this period. Your work and findings are to be communicated in a professional manner in the form of a business report. The business report is to consist of the following word Title Page - front coverTable of Contents - single page 150 Executive Summary - single page 150 Introduction & Back Ground 700 Body of Report 200 Key Recommendations 150 Conclusion N/a References N/a Apendice 1 - Statement of Financial Performance & Retained Earnings - single page N/a Apendice 2 - Statement of Financial Position - single page N/a Apendice 3 - Statement of Cash Flows - single page N/a Apendice 4 - Analysis 1300 words total include one graphThe graph must be of a suitable type for the data being presented, properly labelled, and, integrated into the discussion with which the graph is meant to support. HARVARD REFERENCING

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The Mountainarious Sporting Co. was founded by Steven Donnie after a lot of perspiration and hard work. Initially it started off with bits and pieces when finally Donnie decided to take it large scale. Finally Ronnie decided to expand the store and thus asked for loan from the bank to fund the expansion of its store.

The financials of the company apparently tells a story which speaks about positivity and strength in the future trend of the company. The rising turnover for the company gives a scenario of better prospects but the concern also rises on the profitability and cash flow trend of the company which seems gloomy and hazy at times. Despite the rising turnover, the profitability and cash flow of the company has been decreasing and thus it poses a threat on the company’s liquidity in the future. We will see a detailed analysis further below

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