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BUS104 – Introduction to Marketing

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This assessment is designed to apply the knowledge and skills developed by the students to evaluate the external and internal environment of a company and identify new offering based on the result of the environmental scanning. In this assignment, the student is expected to analyze the external and internal environments (SWOT), identify a relevant strategy (S-0, W-O etc.), identify and describe a target market, and develop a suitable new product or new services for the company to introduce for this target market....

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Question Preview:

This assessment is designed to apply the knowledge and skills developed by the students to evaluate the external and internal environment of a company and identify new offering based on the result of the environmental scanning. In this assignment, the student is expected to analyze the external and internal environments (SWOT), identify a relevant strategy (S-0, W-O etc.), identify and describe a target market, and develop a suitable new product or new services for the company to introduce for this target market.

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Executive summary

In this report we will first study the background of the company, we will look at its mission, vision and other highlights of the company, then we will discuss in detail about the marketing mix , its 4 Ps and what is it in the context of our chosen company, after that we will discuss in detail what SWOT analysis is, its importance, analysis of our chosen company and after that we will talk about the chosen company achievements in brief and the new service details in the end based on our analysis which the company has started.

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