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Analytical Essay- The Economics of Cities and Regions, 101591

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Thinking: understanding commodities What is a commodity? What is commodity fetishism? Why do we want to defetishise the commodity? What is a commodity chain? What is ‘following the things’?...

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Question Preview:

Thinking: understanding commodities What is a commodity? What is commodity fetishism? Why do we want to defetishise the commodity? What is a commodity chain? What is ‘following the things’?

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UGG Boots is at present a division of Deckers Outdoor Corporation and this was founded by Brian Smith in 1978. Deckers is headquartered in Goleta, California. The acquisition was done by Deckers brand in 1995. The company is economically very successful. The Australian original UGG are sold to more than 90 countries and the boots are doing very good all over the world (Latham, 2018). UGG Australia started as an Australian brand but now this has become a part the of United States and is old under division Deckers brand. The study has concentrated on discussing about the brand UGG Boots.  The process which is used to access the commodities to analyze the set of geographical and social processes along with the knowledge of the people who sold and made it is called product defetishisation ("UGG Australia", 2018). The essay has provided a thorough study of commodity chain analysis. Defetishisation indicates that a commodity is more than what it is. The defetishisation of the commodities is done to analyses the issues of power and control that might of vital importance to the interest in the chains of commodity and this would aid in transforming the consciousness of the customers for the producer’s benefits. So the defetishising would be done of this commodity UGG boots and this would form the basis of the report (Followthethings.com, 2018). 

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