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Global economic, political power and trade and investment affect Multi-National Corporations operating in the global environment.

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You are required to choose ONE of the following research topics: • Global economic, political power and trade and investment affect Multi-National Corporation’s (MNC’s)operating in the global environment - or – • Cultural adaption and cultural diversity challenges faced by Multi-National Corporation's (MNC’s) seeking to set up business in a global environment Remember: these topics are very broad and you MUST narrow down the topic down for your essay. You should discuss this with your lecturer/tutor to make sure that you are on the right track....

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Question Preview:

You are required to choose ONE of the following research topics: • Global economic, political power and trade and investment affect Multi-National Corporation’s (MNC’s)operating in the global environment - or – • Cultural adaption and cultural diversity challenges faced by Multi-National Corporation's (MNC’s) seeking to set up business in a global environment Remember: these topics are very broad and you MUST narrow down the topic down for your essay. You should discuss this with your lecturer/tutor to make sure that you are on the right track. You should create a “research question” to focus your research on. The following list/headings below are indicative of what you might do – these are not mandatory but hopefully it will give you some ideas. Remember that this is a “research essay” and you are required to demonstrate an understanding of the academic literature on your chosen topic. The Text-Book and the Internet are not enough – you will need to use a range of scholarly on-line journals from the library and other reference materials. Your assignment should be approximately 3000 words. Appendices should only be used where appropriate and not to circumvent the word limit. Although the topic is framed as a “research essay” using headings and a structure will help you produce a more coherent piece of work. This assignment should include a title page, a table of contents and a one page executive summary (a summary of a structure you might use is listed below). You must also ensure that you put your name on each page as well as a page number. If you are unsure of the general format requirements discuss them with your lecturer or refer to the “General guide for the presentation of academic work” which is available on the UB website and from the Resources Drive . 
The easiest way to tackle this topic is to develop your own question and then answer it. You should get your lecturer to endorse your questions so that you ensure that you are on the right track. It is IMPORTANT that you develop a clear Research Question for your Assignment. If you are having difficulty there are some sample questions at the end of each Chapter of the textbook. 
Both topics require examples of MNC’s and how they operate in an internationalised/global environment as well as focussing on specific examples. You cannot cover all MNC’s and all countries. Remember an MNC is across more than one country and multiple geographic regions. Use your library search to find articles with regional examples 
The list/headings below are indicative of what you might do – these are not mandatory but hopefully it will give you some ideas of what you might include: Please download the attached file

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The terms globalization and MNC's (Multinational Corporations) are very commonly used in today's world not only by the economic people but also by a lay person. An understanding of these terms, however, by the corporations themselves seeking to be globally operational and successful, is very important so as to identify not only the opportunities awaiting them in globally diverse markets but also the challenges and threats they might face in the course of their operations. This understanding of cultural diversity in markets spread over geographically segregated areas would be very helpful for all managers entrusted with an uphill task of adapting efficiently to the varied cultural environments in such global markets. This adaptation paves way for the application of their speculative, Organisational and leadership skill towards their core responsibility establishment of the company's business in localized markets and generation of desired results for the company in the form of profits, growth and expansion.

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