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Demonstration of the understanding of total Kiwi Experience product || Identification of product component and ranking of the importance along with justification.

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Using the Kiwi Experience product demonstrate your understanding of the first time zone and the steps a consumer may take when selecting [or not selecting] this product. Ensure you also discuss how expectations influence customer satisfaction. Given this statement, holistically, demonstrate your understanding of the total product relevant to the example. Identify the most important [relevant] product considerations and then discuss the implications, from the perspective of a marketing practitioner, each selected product consideration....

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Question Preview:

Using the Kiwi Experience product demonstrate your understanding of the first time zone and the steps a consumer may take when selecting [or not selecting] this product. Ensure you also discuss how expectations influence customer satisfaction. Given this statement, holistically, demonstrate your understanding of the total product relevant to the example. Identify the most important [relevant] product considerations and then discuss the implications, from the perspective of a marketing practitioner, each selected product consideration.

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Solution Preview

The first-time zone defines the purchase behaviour that is closely related to the searching pattern along with the purchasing decision of service users. During this time consumer prefers to search a lot of product options in order to select the best out of it. Keen observation of the variety of product items is beneficial to identify which of them needs to be selected. The nature of the process can be simple as well as complex based on the quality, demand and composition of the product (Fanning, 2014).

There are different components that are considered in the product development process. The place is considered as one of the most important components that influence the selling process of the product in an intense way. The place of promotional needs to be selected for attracting a large number of service users in a limited timespan. For example, Sam has launched a luxurious showroom to promote the products and it helps him to get the attention of a large number of services users in a limited timespan.

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