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The study entails a detailed discussion on customer returns in E-Commerce and Consumer Interaction via social media with special attention paid to the Return Policy. Increased globalization and development of technology has cut down human interactions and arrested them within the walls of the computer and mobile phones (Gamboa & Goncalves, 2014). This bridges the gap that prevails amidst the inconvenience of physical distance hampering interaction. Upsurge of technology and social media has led to a thorough and detailed study of consumer relations, demands and policies
Significance of the study
This research comprises well-drawn conclusions and analysis on the social media marketing trends that promotes E-Commerce and formulates return and sale policies. It specifically researches and makes available to the readers a certain amount of factual basis with regard to return policies. Therefore, this research bridges the gap of literature available and current situation analysis and provides a concise material for future references to the readers for academic and research purpose (Confente et al., 2017).
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