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Adidas is a multinational company which has its headquarters in Germany and the company is into manufacturing and designing of clothes, shoes and accessories. The company is the largest manufacturer of sportswear in Europe and this stands at position no. 2 after Nike in world. Adolf Dassler started the concern from his mother’s house and the concern grew to such a tremendous size that in the year 2016, it was listed with 19.29 billion pounds’ valuation.The company Adidas is a second largest brand in active wear after its rival Nike. The company commenced its business in 1949 by Adolf Dassler and from there it has now become household name which is loved and known for its iconic sneakers, tees, logo sweaters, and other sportswear which are worn by many sportsmen around the world.Factors affecting the Sustainable MarketingSustainability is the act of maintaining balance in the way the resources are used, technology is developed and the changes in institution take place. The care needs to be taken so that they all are able to meet the potentialities of human aspirations and needs. Sustainability is made up of many interrelated pillars and domains which include economic, environmental and social factors. The companies have to take care of all the aspects of this to be able to succeed in the market.The sustainability practices of business have become vital for the companies in this metamorphosed times. This is helpful to them in many ways. They have employees who keep in investing in the culture of the business that can provide them fulfilling jobs (Harjoto, 2017). The enterprise’s focus on sustainability helps it in building a culture of accountability throughout the
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