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It is usually said that before a new company starts or existing company enters the new product or the category market, it has to do market analysis and research. It needs to find out the kind of competition, competitors and the products that are available in the market. It needs to then accordingly bring about improvements in its products in order to bring about customization and satisfaction among the various customers. In this section marketing audit or the macro analysis of the company in terms of its competitors and customers would be done. Unilever has been progressive in its products, brands and even the financial growth. The starting of the assignment would be done with the help of introduction to Unilever and then answering its market share, growth and financials etc (Chandler et al, 2009).
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