Call Back
logo

24x7 Support Available

To Get the Best Price Chat With Our Experts

chat now

In A Hurry? Get A Callback

whatsapp whatsapp

shopping cart 0

Subject Solutions Code Description Price Delete

Amount Payable : $0

continue shopping proceed to checkout

World's Leading Assignment Library

marketing Assignment and marketing Criteria.

Question Preview:

The final stage of the marketing audit is for you to evaluate how well the marketing mix of the organisation is performing for your chosen organisation. Referring to the chapters 7-14 of the text, and with the use of secondary research, please provide informed answers to the following questions: 1. Are there any products/services able to benefit from quality, feature and style improvements?If so, how? 2. Are there any new products worth adding? 3. What are the pricing objectives , policies, strategies and procedures?To what extent are prices set on sound cost, demand and competitive c...

View Complete Question >>

Question Preview:

The final stage of the marketing audit is for you to evaluate how well the marketing mix of the organisation is performing for your chosen organisation. Referring to the chapters 7-14 of the text, and with the use of secondary research, please provide informed answers to the following questions: 1. Are there any products/services able to benefit from quality, feature and style improvements?If so, how? 2. Are there any new products worth adding? 3. What are the pricing objectives , policies, strategies and procedures?To what extent are prices set on sound cost, demand and competitive criteria. 4. What are the distributionobjectives and strategies.How can these be improved? 5. What are the organisation’s promotional objectives and strategies?Are they sound? 6. How could the promotional budget be improved to get better results? 7. How could the use of the expanded marketing mix, as outlined in chapter 14 be used to improve the performance of the organisation? Rationale This assignment is the final part of the marketing audit and focuses student learning on thespecific of each part of the marketing mixand how well they are being applied in a business or organisational environment.The assignment also introduces the concept of the expanded marketing mix, and how it can be applied to modern organisations. This assignment is intended to show an application of detailed knowledge, analysis and judgment gained from the subject. Please download the attached file

View Less >>

Solution Preview

Market research for an organization helps us in knowing the market size, market growth, geographical distribution and profits of the organization named Unilever. The segmentation of the market defines the company better as it communicates the kind and types of customers. The high and low opportunity segments of the company. The determination of the buying decision of the customers for the various products of the company will also be analyzed. Finally a study would be carried out on the major competitors of Unilever. The strengths and weaknesses of the competitors and their market sizes and share would also be discussed. Entire data would be accompanied with graphs as well as tables showing the analysis of the data.

It is usually said that before a new company starts or existing company enters the new product or the category market, it has to do market analysis and research. It needs to find out the kind of competition, competitors and the products that are available in the market. It needs to then accordingly bring about improvements in its products in order to bring about customization and satisfaction among the various customers. In this section marketing audit or the macro analysis of the company in terms of its competitors and customers would be done. Unilever has been progressive in its products, brands and even the financial growth. The starting of the assignment would be done with the help of introduction to Unilever and then answering its market share, growth and financials etc (Chandler et al, 2009).

question Get solution

$22

Orginal Price : $28.60

Pay Now

Upload Assignments

250 words

side

Get Your Assignment

Don’t delay more, place your order now. Quick assignment help will be offered to you.

Order Now

CUSTOMER REVIEWS

Excellent

logo

Based on 702 reviews See all reviews here

One of the Best Service

I trust LiveWebTutors for my assignments because of their ability to deliver the perfect assignments time and again. Only a few of my assignments required minor revisions. The rest assured it is the best assignment writing service in the market.

Elizabeth
Sydney

Great Service and on time

I felt so exhausted and burdened with the large number of assignments I had to write and desperately needed someone to help me with all the writing and there was LiveWebTutors company on the internet. They finished my assignments before the due date and also offered me a first-timer discount.

Christina
Perth

One of the Best Assignment Provider

I ordered my Mathematics and Marketing assignments from them last month. I received the content on the set date. Most importantly, the assignments were well-written and plagiarism free. I scored a top grade for the assignment written by them. They are a reliable company.

Oli
Brisbane

Very Helpful Customer Service

I was quite unsure about getting my assignment written online but after coming across LiveWebTutors.com, all my worries have vanished. The quality of the assignments written by their writers is just invincible. Their customer support is very polite and helpful. You should try their service at least once

Kabir
Adelaide