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Competitive advantage and sustainable competitive advantage paradox.

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The final business research proposal will consist of the following items Abstract Introduction Literature Review Data Collections and analysis. Discussion the results Conclusion and future works Please download the attached file....

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Question Preview:

The final business research proposal will consist of the following items Abstract Introduction Literature Review Data Collections and analysis. Discussion the results Conclusion and future works Please download the attached file.

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With the passage of time and increase in the competitive, it is essential that business organisation should develop competitive advantage and should sustain it for a longer duration to survive. As the competition in the market is intense, hence it become essential that business organisation across the globe should try to develop competitive advantage for a longer duration. In this concern, competitive advantage can be defined as the process which occurs when an organization acquires and develops different attribute or attributes which allow it to outperform its competitors present in the market. These attributes can be of various types ranging from developed with the use of natural resources, for example, high grade ores or inexpensive power. It can also be developed with the help of the human resource present in an organisation and using highly trained and skilled personnel human resources (Betz, 2011).

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