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Answer – According to the assumptions, the varied segmentation scenarios are to be discussed as follows. In the given multi segments scenario, after the increase in the rate and decrease in the provided unit price, the revenue from the ad per year has been in the increasing trend when compared to the other scenarios. On the other hand, the financial projections presented a picture where the net income has gradually decreased as compared to the actual scenario in the year 2006 and also the margins are on the lower side to the tune of 24% whereas both the scenarios have increased as compared to the base of 2007. Again, the one segment scenario also shows that the net income has increased gradually and accordingly the margin of 33% which is executed by decreasing the average of the rating and also with the help of increasing the average CPM.
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