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Kiwi Experience || Unique marketing experience.

Question Preview:

The buyer decision process varies according to the customer, the organisation, the market, and the product. The buyer decision process has 3-time zones; the first-time zone is purchase behaviour. It is often overlooked that after selecting a product a customer will form expectations which will be assessed and evaluated in the second and third time zones.

Using the Kiwi Experience product demonstrate your understanding of the first time zone and the steps a consumer may take when selecting [or not selecting] this product. Ensure you also discuss how expectations influence cust...

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Question Preview:

The buyer decision process varies according to the customer, the organisation, the market, and the product. The buyer decision process has 3-time zones; the first-time zone is purchase behaviour. It is often overlooked that after selecting a product a customer will form expectations which will be assessed and evaluated in the second and third time zones.

Using the Kiwi Experience product demonstrate your understanding of the first time zone and the steps a consumer may take when selecting [or not selecting] this product. Ensure you also discuss how expectations influence customer satisfaction.

Given this statement, holistically, demonstrate your understanding of the total product relevant to the example.

 

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Solution preview

There are mainly three time zones, out of which one zone is that which stimulates the organization and customer is their purchase behaviour.

The satisfaction level of consumer expectation is directly connected to the success or failure of the organization.

The role of the marketing manager has been perceived as the final user of the product as this regulates the focus of the product.

A product consists of sum if its product features. There are six elements that correlate the organization product offerings that are mainly goods, ideas, people, experience, services, and places.

KE attracted the large customer base by hiring qualified bus drivers and provide their services at a reduced cost. KE understands that the products they are offering are mainly linked to the external factors such as destination point and how the consumer can get into it is constitute to the total holiday experience.

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