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The current study has shed light on the changes in marketing strategy done by Apple to increase sales function of iPhone 7 in the target market. The use of social media tools such as Facebook or Twitter would be beneficial to increase involvement of clients that helps in bringing necessary changes in marketing system considered by the firm
The current study has shed light on the development of marketing strategy considered for bringing changes in brand preference that is offered to large number of service users existing in the target business environment. The case of iPhone 7 has been considered to address marketing plans that are considered by the firm to hold strong marketing position in highly competitive market scenario.
The case example of Samsung Galaxy S7 has also been considered to explain the core business policies considered by rival firms existing in target market. In case of iPhone, inclusion of innovative business idea has supported in managing the business function of the corporation in strategic direction (Marshall et al. 2016)
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