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From the case study, it is evaluated that two business opportunities are present as per the CEO of Cocoa Delights and these opportunities are franchising and the joint venture. Details of these two business opportunities are described below:
Business opportunity 1: Franchise Cost and benefitThe use of franchising option will help in the fast growth of the business. Therefore by this business opportunity, the firm can easily enhance their profit in the market. From the case study,it is seen that with the help of this franchising option the firm can achieve their target of making 100 stores in the market by 2016 or within the next three years. Franchising option provides quicker market penetration, and hence it is considered to be faster than joint venture option (Lee et al., 2015). Another benefit is that by using franchising option the Melbourne stores provides acceptance of franchise sales, as well as the marketing procedure, will be easier for the firm.
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