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Develop organizational marketing objectives
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Task-1 In this task you will need to develop a report analysing several business opportunities for an organisation.In this assessment you will need to•Study the information in the Case Studyin the appendix•Complete a report comparing several business opportunities available to the organisation. As part of this review•Consider both internal and external factors•Consider costs, benefits and likely fit of the opportunity.In this assessment task you have been appointed the new Marketing Manager for ‘Cocoa Delights’, a chain of 15 gourmet chocolate stores in Melbo...Solution Preview:
From the case study, it is evaluated that two business opportunities are present as per the CEO of Cocoa Delights and these opportunities are franchising and the joint venture. Details of these two business opportunities are described below:
Business opportunity 1: Franchise Cost and benefitThe use of franchising option will help in the fast growth of the business. Therefore by this business opportunity, the firm can easily enhance their profit in the market. From the case study,it is seen that with the help of this franchising option the firm can achieve their target of making 100 stores in the market by 2016 or within the next three years. Franchising option provides quicker market penetration, and hence it is considered to be faster than joint venture option (Lee et al., 2015). Another benefit is that by using franchising option the Melbourne stores provides acceptance of franchise sales, as well as the marketing procedure, will be easier for the firm.
This report aimed to develop a critical understating of the various accounting software by evaluating the cloud-based accounting software in regards to businesses and then suggest the most appropriate accounting software to a chosen company such as Woolworth. The findings of the current report reflected that the company has key activities like manage, organize, maintain its store staff, develop various strategies for the business, billing for their products, maintain their transactions, and records them and handle their conflicts, etc. Similarly, its other activities related to revenue and expenditure cycle also includes sales and purchase related practices. Moreover, some internal controls are found weak in Woolworth due to which company has risks like segregation of duties, major frauds, poor corporate governance, improper monitoring of managerial opportunistic behavior.
This report aimed to develop a critical understating of the various accounting software by evaluating the cloud-based accounting software in regards to businesses and then suggest the most appropriate accounting software to a chosen company such as Woolworth. The findings of the current report reflected that the company has key activities like manage, organize, maintain its store staff, develop various strategies for the business, billing for their products, maintain their transactions, and records them and handle their conflicts, etc. Similarly, its other activities related to revenue and expenditure cycle also includes sales and purchase related practices. Moreover, some internal controls are found weak in Woolworth due to which company has risks like segregation of duties, major frauds, poor corporate governance, improper monitoring of managerial opportunistic behavior.
