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Supply chain management is an essential element in case of Natural Beauty as it helps them improve the efficiency levels and also ensure that the supply chain is responsive. In case of the management of the supply chain in Natural Beauty it is important that the products be available as well as be well distributed. Information systems can prove to be of great utility in this case as it enables them to sell the products as well as compete with several of their competitors (Hunger, J. D., & Wheelen, T. L, 2007). It is important for Natural Beauty to improve its supply chain in alignment with its acquisition and rapid expansion policy. It can then benefit out of the sourcing policy that it adopts and can also function in an effective and efficient manner. So if the supply chain for Natural Beauty is reorganized and reengineered it would then be possible that Natural Beauty can smoothly expand without having to face problems with regard to the supply chain at local or domestic and international levels. Information systems can also help the firm minimize the efforts that go into the reforming of the supply chain and make it competitive. It helps the firm be better equipped to meet the demands and the expectations of the consumers. In case of the supply chain being further strengthened, it will help the firm form better sales and so the inclusion of retail outlets, where in another level has been added into the distribution and supply chain is of great benefit (Hunger, J. D., & Wheelen, T. L, 2007).
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