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SAINSBURY: ONLINE SHOPPING PLATFORM

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Sainsbury’s is planning to launch its online shopping store: “Buy online and collect in store”. Customers will be able to shop from the comfort of their home, make payment online or pay at time of collection in store. No more queuing, no more stress. As a marketing consultant, you have been appointed to develop a marketing plan .Your report will have to be presented in a comprehensive and fluid manner so that all managers of the different departments understand clearly. You are expected to:  Conduct a SWOT analysis of the organization.  Assess how the trends in the marketin...

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Question Preview:

Sainsbury’s is planning to launch its online shopping store: “Buy online and collect in store”. Customers will be able to shop from the comfort of their home, make payment online or pay at time of collection in store. No more queuing, no more stress. As a marketing consultant, you have been appointed to develop a marketing plan .Your report will have to be presented in a comprehensive and fluid manner so that all managers of the different departments understand clearly. You are expected to:  Conduct a SWOT analysis of the organization.  Assess how the trends in the marketing environment (PESTLEE) might impact its marketing strategies.  Identify the factors that could influence buyers’ behavior.  What marketing strategies would you recommend to ensure the success and growth of the organization?Status Type Number of words should be between 3000-5000 including a summary of 500 words. Your arguments must be supported by a minimum of 10 scholarly peer reviewed journal sources cited in text and listed in the reference list as per Harvard format.

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Introduction

As the number of consumers are increasing on the online platform, for shopping purposes or for doing anything such as reading books, buying movie tickets or even watching movie online, buying groceries, scheduling an appointment with the therapists, it makes complete sense that many companies are trying to take their business on the online platform from the offline (Huang & Oppewal, 2006). If the company is running such kind of business in which they have to deal with the people, have communication with them, then it is important for them to look to the future as soon as possible and bring evolution in their operations. In order to do so, they would be required to take the digital approach for doing the business. but in the process of digital transformation, they are not required to leave their offline business unnoticed. Rather than that, if they look at the online component of their business as an extra opportunity, they will surely be able to achieve further heights very soon (Rafiq & Fulford, 2005)

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