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Telemarketing or telesales as it might be called is a direct method marketing where the sales person reach the prospective customers to persuade them to buy products and services. This is done either through advertisements or over the phone and web conferencing. It has been seen that this has always been considered to be a very effective way of reaching the potential customers especially for selling the premium products (Maulana & Nurulfirdausi, 2015). However, in recent times, it has been seen that the telemarketing is facing various issues and challenges because of which marketers are finding risks in using telemarketing for the market promotions of their products and services (Babu & Reddy, 2015). It has been seen that telemarketing is being resented especially in the case of business-to-consumer marketing (Clark & Clark, 2014). This is creating widespread frustration among the telemarketing executives that has emerged to be a major concern for many marketers. It has further been seen that telemarketing is also creating negative impression in the minds of the business name since many customers that are approached are finding telemarketing approach to be inappropriate (Camulli & Virtual Hold Tech, 2016). Apart from that it has also been seen that the process of the training of the staff is very time consuming and that is creating issues for the telemarketing business marketing. Aims and objectives The proposal would aim to understand the issues that are being faced in telemarketing especially in business-to-consumer relationships. The aim of the study would thus be to understand the cause of such issues that the telemarketing executives are facing that is affecting their performance as well as the effectiveness of telemarketing. The objectives of telemarketing can be listed as:
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