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Xiomi Inc has to work exceptionally hard in order to gain entry into the market of Australia. Australia is a developed nation with a majority of the people earning an average salary of$65,000 there, thus allowing them the ability to invest in a decent phone from brands likeApple, Samsung, OnePlus etc. (Baxi, 2018)The country has seen an emerging trend of Android phones, and with students forming a major chunk of the population, Xiomi already has its roots set. This segmentation can be done on the basis of demography mainly.
The major segment of mobile users in Australia, which Xiomi can target or base its marketupon is: Students and Upper class working professionals. Xiomi has gained for itself areputation of being an exceptionally cheaper version or alternative of iPhone with a superbcamera quality and features packed in half the price of an iPhone. It will be ideal for Xiomi tostart its segmentation with students by launching models with good camera and speakerquality, multi-tasking feature, security and dual sim features. These all benefits from the baseof everything that is looked in a good mobile phone (Millward, 2014)
The second segment which Xiomi can focus upon is the segment of young earningprofessionals who are ready to experiment and have a limited earning capacity as comparedto their seniors who can afford better versions just as easily.
Keeping this in mind, Xiomi has two major segments ready for itself; students and youngearning professionals.
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