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MARKETING FUNDAMENTALS

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Required to collect a portfolio of evidence from the world around them that representsmarketing objectives, strategies and tactics. You will then be required to write acritiqueon each of 6 topics,to collect a total of 7 different examples relating to the specific topics, listed below, thatillustrate and provide evidence of ‘marketing in action.’You need to find one example from each of the following topics/concepts. Please note that the lasttopic/concept requires 2 examples: 1. Market Research and its use in a marketing plan. 2. Who are the competition for your favourite prod...

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Question Preview:

Required to collect a portfolio of evidence from the world around them that representsmarketing objectives, strategies and tactics. You will then be required to write acritiqueon each of 6 topics,to collect a total of 7 different examples relating to the specific topics, listed below, thatillustrate and provide evidence of ‘marketing in action.’You need to find one example from each of the following topics/concepts. Please note that the lasttopic/concept requires 2 examples: 1. Market Research and its use in a marketing plan. 2. Who are the competition for your favourite product? 3. PESTL and how this affects the introduction of a new product or service. 4. SWOT analysis and its use in the marketing plan. 5. Segmentation, targeting and positioning in marketing (STP): Current trends in the industry of yourchoice. 6. New product/services launches or brand management: A success and failure.

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Solution Preview

In today’s competitive business environment, companies need to effectively use marketing research and strategies in order to sustain in the market. The present report is based on the market research and marketing mix elements with its effective use in various types of organizations within specific industries. Competition is the major factor discussed in the report in order to plan marketing strategies. 

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