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Rubric: HMD202 Food & Beverage Management.

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Report of at least 1,600 words (excluding appendices, charts and tables). Each student is to develop an innovative Food and Beverage operation from concept to ready for operations. The following aspects are to be considered: - Briefly describe the hospitality industry and the relevant hospitality service segment in which your new business will operate - Identify and briefly explain four issues and two opportunities which the industry or the hospitality segment currently faces - Briefly explain your new business concept - Apply the following marketing concepts to your new business idea (pro...

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Question Preview:

Report of at least 1,600 words (excluding appendices, charts and tables). Each student is to develop an innovative Food and Beverage operation from concept to ready for operations. The following aspects are to be considered: - Briefly describe the hospitality industry and the relevant hospitality service segment in which your new business will operate - Identify and briefly explain four issues and two opportunities which the industry or the hospitality segment currently faces - Briefly explain your new business concept - Apply the following marketing concepts to your new business idea (product, price, place, promotion and level of service) - Explain why the business concept will work under current market conditions - Explain how the business would be organised (hierarchy: simple, functional; centralization: centralised / decentralized power; and formalization: rigid / flexible rules, policies and procedures) - List all the resources (inputs) you will require for your new business; identify their approximate cost (construct a budget) - Explain how you will obtain the necessary funds for your new business - In your text and the reference list, include minimum of 10 academic references (journal articles, books, newspaper articles). For more details refer to the marking rubric for Assessment 3 at the end of this document. Please find the attached file.

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Most people earn to fulfill their basic needs of food, clothing and shelter. But students studying in colleges and universities come from various countries and cultural backgrounds and find the food of the locality unsuitable both to fill their appetites and to their tastes.  We have such a situation near University of Queensland, Brisbane, Australia. It is the fifth oldest university in Australia. The students staying inside the college campus come from various backgrounds.  

Most of the students from Arabia and the Middle East come here for studying various courses and even settle year after their studies due to several reasons. One being the environment near Brisbane is a pleasant one for people from the Middle East to settle here.

However, one of the main problems faced by the students of the Middle East in this region is the food availability that too lack of Arabian dishes in the restaurants nearby. Arabians stress highly on the food’s aroma, color and taste before they eat. As a result, we propose to open a Arabic restaurant in the Brisbane so that the students of the University of Queensland, particularly the Middle East students and others from Arabia eat full to their stomach and may concentrate on their studies and other chores without worrying much about their country’s food. (Bolling & Gehlhar, 2005). There is no uncertainty that this restaurant has very good prospects for growth and development. The reasons are as follows.

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