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The Starbucks business and general business environment.

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This is an individual assignment 1200-1350 words This assignment is worth 30% of total marks – due date is Sunday 26th October at midnight Many factors have great influence on and determine the ways in which business operates within the ASEAN countries. This includes not only foreign owned, multinational or international firms, but also local businesses. Business is most impacted in the areas of: Management practices and styles Business ethics and practices Employment conditions Marketing and management strategies Business risk identification, evaluation and man...

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This is an individual assignment 1200-1350 words This assignment is worth 30% of total marks – due date is Sunday 26th October at midnight Many factors have great influence on and determine the ways in which business operates within the ASEAN countries. This includes not only foreign owned, multinational or international firms, but also local businesses. Business is most impacted in the areas of: Management practices and styles Business ethics and practices Employment conditions Marketing and management strategies Business risk identification, evaluation and management Operational practices Your mission: Choose an industry (eg food & beverage, manufacturing, retail, finance, tourism) or businesses/companies operating within the ASEAN region Using examples, discuss how this business or industry manages the ASEAN political, legal, cultural, economic or technological environment through strategic and/or tactical business practices. Compare and contrast the differences and similarities between two countries within the ASEAN region You will need to provide relevant and referenced examples from appropriate sources of information (more than 5 sources of information will be required for this assignment – if you are using less sources, then perhaps your research will be lacking?!) The Harvard referencing system must be used – this includes citations within your assignment, as well as a reference list/bibliography of all the resources you have read in relation to your topic The assignment must be written in your own words – direct copying from books, articles, websites and other sources will attract zero marks Marks will be awarded in accordance with the relevance of your evidence and examples the quality of the sources used the use of Harvard referencing and in-text referencing where appropriate content written in your own words Please download the attached file.

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Starbucks is primarily a premium coffee shop industry and gets categorized under Snacks & Food Restaurants Industry for its wide range of products. The industry faced a heavy slowdown in 2009 due to the worldwide economic slowdown when most consumers preferred to buy low cost products and skipped eating out in order to shrink their budgets within their available income. In this research study, we are aiming to study the business model that the company adopted to see how much of its success was due to the same. We also propose to study the failures and obstacles it has faced so far in its growth story. (GeeReddy, 2012)

            Any worldwide chain has its growth and decline story. But the Starbucks model offer wide scope for deep analysis right from its relatively short period since founding, its product range to see if it has any impact since they cater to the taste and preferences of its customers,  its innovative marketing strategies, its customer relationship model such internet forums and last but not the least its competitors. With a wide of reach of over 60 countries, every year adding a few more to its circle, Starbucks has of late, forayed into Internet marketing and sales too, which makes it a truly global leader in its category. (Hora, 2008)

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