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    Marketing plan of Target Corporation

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    Question: Identify Marketing issues or problems of a company, for Example Target. Based on the current situation of the company that you analyzed, select and prioritize the issues that the company should address in its new 12-month term marketing plan. Based on the selected issues regarding the current situation of the company you have analyzed, clearly, state up to three objectives for the forthcoming 12 months using S.M.A.R.T goal setting criteria. Explain how these goals link to the identified issues. State and justify which segment(s) you intend to and how will you position the product/ser...

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    Target Corporation is a very important player in the field of the retail industry. Target Corporation is the eighth largest retailer in the united stated of America in terms of revenue. Target Corporation had a very good year in term of the revenue and net income, and store count increased. So to keep this momentum Target corporation need to make the plan for the next 12 months so that it can be ensured that the company's growth momentum can be continued. Below is given the list of a marketing objective for the next 12 month.

    This report aimed to develop a critical understating of the various accounting software by evaluating the cloud-based accounting software in regards to businesses and then suggest the most appropriate accounting software to a chosen company such as Woolworth. The findings of the current report reflected that the company has key activities like manage, organize, maintain its store staff, develop various strategies for the business, billing for their products, maintain their transactions, and records them and handle their conflicts, etc. Similarly, its other activities related to revenue and expenditure cycle also includes sales and purchase related practices. Moreover, some internal controls are found weak in Woolworth due to which company has risks like segregation of duties, major frauds, poor corporate governance, improper monitoring of managerial opportunistic behavior.

    This report aimed to develop a critical understating of the various accounting software by evaluating the cloud-based accounting software in regards to businesses and then suggest the most appropriate accounting software to a chosen company such as Woolworth. The findings of the current report reflected that the company has key activities like manage, organize, maintain its store staff, develop various strategies for the business, billing for their products, maintain their transactions, and records them and handle their conflicts, etc. Similarly, its other activities related to revenue and expenditure cycle also includes sales and purchase related practices. Moreover, some internal controls are found weak in Woolworth due to which company has risks like segregation of duties, major frauds, poor corporate governance, improper monitoring of managerial opportunistic behavior.

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