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This assessment is designed to measure your critical thinking and problem-solving skills, as well as your ability to analyze complex situation and challenges. Instructions: Choose an organization from

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This assessment is designed to measure your critical thinking and problem-solving skills, as well as your ability to analyze complex situation and challenges. Instructions: Choose an organization from a list (provided to you by your lecturer) of NZ companies that experienced a scandal, issue, or negative publicity in recent years. A copy of an article discussing the scandal will also be provided once you have chosen a company. Your task is to write a report that aims to solve the crisis more efficiently, as compared to how the organization managed the issue. The report must also contain 2,000 ...

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Question Preview:

This assessment is designed to measure your critical thinking and problem-solving skills, as well as your ability to analyze complex situation and challenges. Instructions: Choose an organization from a list (provided to you by your lecturer) of NZ companies that experienced a scandal, issue, or negative publicity in recent years. A copy of an article discussing the scandal will also be provided once you have chosen a company. Your task is to write a report that aims to solve the crisis more efficiently, as compared to how the organization managed the issue. The report must also contain 2,000 to 2,500 words, excluding the cover page. The cover page should contain the following information: • Student name and ID • Lecturer’s name • Word count • Date submitted • Course code, title and assignment title

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Executive Summary

The purpose of the assignment is to carry out an investigation into the core of the crisis
communication management. The aim of the study will cover a number of aspects involved
in a crisis communication report. Therefore, accordingly the report has been segmented into
several sections. The first part of the assignment will carry out an exploration of a selected
crisis situation. The context selected for the purpose is the scandal of student funding that
had stirred public reaction for

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