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A market research firm wants to study if the sales of a certain brand of outfit differs significantly during Diwali in five megacities.

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Project (VIL-PGCBM-33) Submission deadline: 12.04.2018 Instruction: Project report should not be more than two A4 pages. A market research firm wants to study if the sales of a certain brand of outfit differs significantly during Diwali in five megacities. They arranged a survey over the country by randomly choosing a few shops/showrooms in each megacity. Some shop owners denied providing any feedback. So, the observed dataset does not have same number of observations for every city. The dataset is as follows. Table 1. Sales (in millions) figures from a number of shops/showrooms for ...

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Project (VIL-PGCBM-33) Submission deadline: 12.04.2018 Instruction: Project report should not be more than two A4 pages. A market research firm wants to study if the sales of a certain brand of outfit differs significantly during Diwali in five megacities. They arranged a survey over the country by randomly choosing a few shops/showrooms in each megacity. Some shop owners denied providing any feedback. So, the observed dataset does not have same number of observations for every city. The dataset is as follows. Table 1. Sales (in millions) figures from a number of shops/showrooms for five different cities. Delhi Mumbai Chennai Kolkata Bengaluru 16.42 17.48 17.87 17.67 21.20 15.29 19.69 17.85 17.05 18.85 17.76 20.01 14.07 19.53 23.46 16.40 19.37 24.49 15.50 15.20 16.11 12.69 22.85 18.58 17.92 17.65 19.82 15.45 18.51 18.03 17.34 16.14 16.34 20.02 16.18 18.18 23.42 22.92 16.46 17.76 18.17 17.56 23.88 22.43 17.28 16.18 14.48 17.18 17.53 20.44 14.51 14.44 15.36 18.17 13.49 20.90 11.38 14.43 18.96 21.01 21.69 19.83 10.48 22.02 18.50 21.77 17.15 Conduct a detail one-way ANOVA study. Write down the objective of the study, then construct the null and alternate hypothesis, identify dependent and independent variable(s) with reason, prepare the ANOVA table with detail calculation and report your findings in very detail. Then state the conclusion you can draw. (25)

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This data for the sales of the five cities are given in this case study of market research firm. Every city contains the different number of dataset i.e. the dataset for each city are not equal. Based on this data we have to conduct the one way ANOVA test.

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