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MGT501 Business Environment- Case study of Business Environment of Kingfisher Airlines

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Please note carefully the following steps: 1. Your first task is to get together with your group and CHOOSE an actual case study of a company/organization/corporation that collapsed. Examples of recent corporate collapses in Australia include Dick Smith (electronics), Masters' Hardware, Hillgrove (mining), Queensland Nickel (Clive Palmer's company), Ansett Airlines, Home Australia (builder), Linc Energy, Pumpkin Patch (clothes retailer), Laura Ashley (retail) and Mountain Design. Examples of corporate collapses internationally have included BCCI (UK bank), Arthur Anderson (accoun...

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Please note carefully the following steps: 1. Your first task is to get together with your group and CHOOSE an actual case study of a company/organization/corporation that collapsed. Examples of recent corporate collapses in Australia include Dick Smith (electronics), Masters' Hardware, Hillgrove (mining), Queensland Nickel (Clive Palmer's company), Ansett Airlines, Home Australia (builder), Linc Energy, Pumpkin Patch (clothes retailer), Laura Ashley (retail) and Mountain Design. Examples of corporate collapses internationally have included BCCI (UK bank), Arthur Anderson (accounting), Royal Bank of Scotland, Carrian (Hong Kong), Punjab National Bank (India) and Kingfisher Airlines (India). I am sure there are other examples you can think of that you may wish to examine. Indeed, I am more than happy if you choose a company you are familiar with in your country. I have just provided some examples as thoughts. 2. Once you have chosen your company/corporation, I want the team leader to advise me of that choice by email. 3. Then correctly identify and analyze the specific event(s) which led to the loss/closure. Describe the environment in which the business was operating, discussing in the context of the theories and frameworks presented in this subject (look at macro and micro factors). 4. Describe the environmental factors leading to the loss by categorizing these events into the elements of the business environment espoused in this subject. In other words, use the theories learned to apply them to this case study. 5. Accurately describe the response by the business which was unsuccessful. 6. Also, mention where the business could have performed better in terms of avoiding the disaster. 7. Provide a set of recommendations for future reference - ie, things to avoid and importantly how to better scan the environment, lest these collapses do not occur. The structure of the assignment should follow standard case study structure: • Introduction and background information• Body of information and discussion of relevant topics• Conclusion, summary and recommendations

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Introduction and background information     The paper mainly deals with the analysis of the airline organization, Kingfisher and discusses and interprets all its environmental factors that lead to closure of the business (Sivakumar & Harini, 2018). Environmental factors and business conditions in the present time are very important and needs to be accessed in order to regulate a business and in order to set up a business in a perfect way and if that could not be done accordingly then it might lead to ineffective result. The paper brings in a detailed discussion and also a detailed analysis about the factors that collapsed the airline organization in India (Ravi, 2016). The paper also talks about the situation in which the business was operating and the implication of the situations on the business (Sivakumar & Harini, 2018). The challenges that are faced by the business organization has also been highlighted along with the larger picture of India as well so as to get have a better understanding of the paper. The macro and the micro factors are also discussed here in order to assess the reason behind the failure of the business (Ravi, 2016). The paper also brings in the discussion of the policies and strategies and ideas that might have helped the business to survive and deal with the challenges faced by the airline company (Sivakumar & Harini, 2018). The paper other than this also talks about the aspect of firm’s decision making prospect and how that brought an impact on the business. Recommendation and suggestion to avert business collapse or loss has also been briefly provided in relation with the business of Kingfisher Airlines.     Background information in this context mainly consists of the information about the airlines organization, Kingfisher so that it is easy to analyze the business environment and also the impact of the environmental factors on the business (Sivakumar & Harini, 2018). The founder of Kingfisher Airlines is Vijay Mallya and it was founded in the year 2003 and commenced its operations from the year 2005. The airline organization comes under United Breweries Group 

 

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