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This report will be developed for an Australian Airline Company named Virgin Australia. We will develop a strategic marketing plan for this company in terms of its current situation in the market. A marketing research on the size of the market, segments it has been targeting and the various competitive forces that are inhibiting its success. A fully designed strategy for its growth and development would be developed and discuss for expansion in the complete airline business. We will apply various marketing theories like Porter’s Five Forces, Model, and PESTLE Analysis for the company and the industry. Finally we will suggest on the various strategies that the company can adopt in order to develop as the number one airline company in Australia by implementing them.
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