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Customer segmentation analysis

Question Preview:

You are to conduct a market segmentation analysis and establish the target markets (primary,secondary, tertiary) for an established brand or product of your choice....

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Question Preview:

You are to conduct a market segmentation analysis and establish the target markets (primary,secondary, tertiary) for an established brand or product of your choice.

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Hotel industry is booming in the Australian market because of large number of the tourist and corporates  travelling to the country to have the good time and hospitality in the country and exploring the country in terms of new business and tourism purpose. Target   marketing   involves   the   identification   of   the   most   profitable   market   segments.

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